Adrian Reed with Dr Karl van der Merwe and Mayor Clare Stewart at Noosa Hospital

When Adrian Reed started Reed & Co. Real Estate Agents in 2018, he intended to create a fresh approach centred on the community. This community approach translates to everything Reed & Co. does, including the charities they partner with and the fundraising strategies they employ. One of the recipients of this community-centred approach to fundraising has been the Humpty Dumpty Foundation.

Adrian and his team have partnered with their business and social networks to enhance awareness of the Humpty Dumpty Foundation and drive change through innovative peer-to-peer fundraising strategies.

Their impact in four short years is monumental. Together with the Loyal Foundation and the Noosa community, they have raised over $692,000 to provide 61 pieces of lifesaving paediatric equipment to local and regional hospitals.

For Reed & Co., the Humpty Dumpty Foundation aligns with both business owners and staff – many of whom have children themselves, including babies that have benefited from equipment donated through Humpty. Yet the most significant impact for staff has been seeing the equipment in use first-hand and witnessing the immediate relief a single piece of necessary equipment can provide a sick baby. And, in a tight-knit community such as Noosa, the impact is more intimately felt, which is why Reed & Co.’s immediate goal is to support their own local hospital, Noosa Hospital, as well as regional hospitals.

In true community spirit, the Reed & Co. team diversify their fundraising methods to ensure anyone and everyone can contribute, regardless of how much they have available to give. While the upcoming Reed & Co. Charity Gala is the highlight of their annual fundraising initiatives, the event’s Charity Raffle has seen around 50,000 contributors reach into their pockets at a minimal expense. This initiative alone has already raised around $45,000 to help provide essential children’s medical equipment to hospitals in need. Meanwhile, the first Six Peaks in One Day event – a physical challenge to help raise funds for Humpty – is proving another success in engaging the local community in Reed & Co.’s peer-to-peer fundraising efforts, raising over $65,000.

Looking forward, Adrian and the Reed & Co. team want to see their impact continue to expand. Beyond providing for those closest to home, they aim to extend their support wherever it is needed most, including remote and indigenous communities.

For a company built upon their passion and commitment to the community, having a social impact is not just about ticking a box but weaving their philanthropic endeavours into the very core of their company’s mission and strategy. As owner and founder Adrian Reed has said, ‘Our legacy will be our generosity. A lot of generous people from our community have helped make a difference. Why do we do it? Because it saves lives. If we don’t do it, nobody does it. If we don’t do it, the hospitals will go without.’

To get involved in Reed & Co.'s events and other fundraising initiatives, contact them at 07 5323 0101.